The “more room” initiative drew immediate criticism on social media this week with some referring to it as a cash grab playing on people’s fears of the deadly COVID-19 virus. “We continue to see a lot of feedback from customers that say ‘OK, I get it, I see that I’m safe but I’d just like a little more peace of mind,’ so we have offered this product, this guaranteed middle seat open,” Biffle told The Denver Post on Tuesday. When coupled with the airline’s policy mandating all flyers wear face coverings aboard Frontier aircraft starting Friday, it was part of the airline’s plan to offer “highest levels of passenger well-being and comfort,” according to a news release announcing the program. It was supposed to be available to passengers flying between Friday and Aug. “We will leave the seats blocked which were associated with this product and honor purchases made by all customers who bought the product up until now.”įrontier has been selling seats for the “more room” initiative since Monday. We simply wanted to provide our customers with an option for more space,” Biffle wrote. “We recognize the concerns raised that we are profiting from safety and this was never our intent. Digital Replica Edition Home Page Close Menu
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